Reliance Jio Platforms launches new Jio Bharat handset and tariff plans

Reliance’s Jio Platforms is not one to rest on its laurels. The top Indian telecom operator has unveiled a new handset and tariff plans in a bid to capture consumers still « trapped » in 2G networks. And it seems they have a plan to do just that.

The Jio Bharat: 4G network, UPI payments, and on-demand entertainment

The star of the show is the new Jio Bharat handset. Priced at just 999 Indian rupees ($12.2), this budget-friendly device offers 4G network support, UPI payments, and access to on-demand video and streaming services like JioCinema and JioSaavn. Talk about value for money!

Tariff plans designed for the masses

But that’s not all. Reliance has also introduced a new tariff plan to complement the Jio Bharat. For just 123 Indian rupees ($1.5) a month, users get a whopping 14GB of data usage for the month and unlimited voice calls. It’s clear that Reliance is pulling out all the stops to woo customers.

Starting with a beta trial

Reliance plans to kickstart its campaign by offering the Jio Bharat to consumers as part of a « beta trial » starting on July 7. The company emphasizes that this trial is crucial for testing the scalability of its platform and processes to accommodate millions of feature phone users. This attention to detail is what sets Reliance apart.

« The new Jio Bharat phone is another step in that direction, » said Akash Ambani, Chairman at Reliance Jio. « It is at the center of innovation, and it continues to demonstrate our focus on bringing disproportionate and true value for different segments of users with meaningful, real-life use cases. »

In conclusion

Reliance Jio Platforms is not messing around. With its new Jio Bharat handset and affordable tariff plans, the company is making a bold move to capture the remaining market share of users still stuck on 2G networks. And with its commitment to innovation and value, it’s safe to say that Reliance is well on its way to success.